The Seasonal Surge: Understanding Idol Demand During Festivals

In India, festivals are not complete without idols that represent faith, tradition, and celebration. As the festive season approaches, the demand for these idols increases significantly, presenting both opportunities and challenges for artisans, vendors, and businesses. Whether it's clay Ganeshas or Durga idols, this seasonal spike in demand not only boosts sales but also highlights the profound cultural link between devotion and livelihood.

"From seasons spike to surge : The business side of festive traditions.

2. STORY OF VIJAYA STORES (IDOL SELLER)

Location: Idols Store in Malleshwaram

A vendor specializing in idols, who has been selling a variety of idols for different festivals in India,

at the same spot for 30 years, has been adjusting to new market trends and the seasonal needs of customers.

Although the shop had been operating for many years with space granted by a local property owner, obtaining legal permissions from the police during the increasing festive demand still appears to be challenging.

Competition in the area has been steadily rising, with various seasonal festive products prompting the need to remove common shelf items and transition into product-specific shops based on local agreements.

During peak seasons, sales soar, significantly boosting the market valuation annually by sourcing products directly from the manufacturer. In the off-season, Vijaya stores offer other items, including clay-molded mud pots and crackers.

Other common problems faced,

• stores focused on specific products only

• Space limitations due to competitors.

• authorization from the police.

• unexpected rain.

Renewed Business Pathways for Idol Vendors

The Key Building Blocks of Street Smart

Upon learning about the street smart ideology and the numerous benefits available to those who join the community, the staff at Vijaya Stores were delighted to welcome us.

They aim to connect individuals through a platform that highlights their unique talents.

Additionally, offer support throughout the year, irrespective of seasonal demand fluctuations, and foster a cohesive market competition.